Resilience &
growth for publishers.

Resilience &
growth for publishers.

Resilience &
growth for publishers.

We connect publishing expertise and human-centred data science to accelerate commercial performance.

We connect publishing expertise and human-centred data science to accelerate commercial performance.

We connect publishing expertise and human-centred data science to accelerate commercial performance.

Why.

Why.

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The technology reshaping publishing is both a challenge and an opportunity.

Most businesses are sitting on more potential than they realise — and unlocking it is often easier than it seems.

DecisionCraft. is a specialist consultancy for publishing, with deep expertise in commercial operations, data and AI.

We bring the depth you'd expect from a top-tier consultancy — with the focus and economics of a specialist team.

We work with publishers who want to move faster, increase productivity, build resilience and grow.

The technology reshaping publishing is both a challenge and an opportunity.

Most businesses are sitting on more potential than they realise — and unlocking it is often easier than it seems.

DecisionCraft. is a specialist consultancy for publishing, with deep expertise in commercial operations, data and AI.

We bring the depth you'd expect from a top-tier consultancy — with the focus and economics of a specialist team.

We work with publishers who want to move faster, increase productivity, build resilience and grow.

The technology reshaping publishing is both a challenge and an opportunity.

Most businesses are sitting on more potential than they realise — and unlocking it is often easier than it seems.

DecisionCraft. is a specialist consultancy for publishing, with deep expertise in commercial operations, data and AI.

We bring the depth you'd expect from a top-tier consultancy — with the focus and economics of a specialist team.

We work with publishers who want to move faster, increase productivity, build resilience and grow.

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(02)

How we help.

How we help.

How we help.

Artificial Intelligence

AI encompasses governance, strategy, implementation, adoption and daily tool use.

We work across these dimensions, helping organisations understand what matters to them and build practical capability at scale.

Amazon

Amazon's COSMOS framework fundamentally shifts how products are discovered. Its advanced capabilities now determine visibility and create new competitive advantages for those who optimise for its logic.

Competing here demands mastery of category dynamics, pricing, positioning, and merchandising—backed by analytics that reveal what's working.

IDQ & Metadata

Competition analysis

Advertising

Brand Analytics

Project Intelligence

Thinking of launching a new imprint, entering a new market, or making complex rights and commissioning decisions?

We help teams move fast while reducing risk with rapid, focused analytical and strategic support for specific publishing projects and ventures.

Research

Data Wrangling

Modelling

Workflow Design

Insight-led Commercial Strategy

Clear strategic direction rarely emerges fully formed.

We help you develop it — bringing data-informed analysis of market position, portfolio health, competitive landscape and market changes to the process of formulating where to invest, what to build, and how to compete.

Scenario modelling

Growth opportunity mapping

Market analysis

Performance Optimisations

Publishers make decisions that shape performance every day. The opportunity is to make them with stronger data, clearer signals, and models that reflect real market dynamics.

We help embed that capability into everyday practice, so decisions consistently land better—reducing risk and improving results.

Pricing

Print

Acquisition

Marketing effectiveness

Training & Change

We provide training, change management, documentation that endures, and champions who carry it forward—tapering support as confidence grows.

Our goal is always to move the business forward through knowledge exchange, not dependency.

AI literacy & practical skills

Data skills for commercial teams

Amazon optimisation

Data Foundations

Getting your data in order isn't glamorous, but it’s essential.

We can help you build the foundations for accessing and understanding the data you already have — clean pipelines, unified systems, accurate results — so teams can see what matters, trust the numbers, and act with confidence.

Scalable architectures

Pipeline design

Governance

Reporting & Dashboards

Operational Development

Workflows, systems and practices can calcify: information gets trapped in silos, decision-making slows, bottlenecks multiply.

Using light-touch analysis, operational data, and cross-functional alignment, we help you redesign what's holding teams back.

Meeting and governance reset

Fix workflow bottlenecks

Operational visibility

Fractional Support

Senior-level support without the overhead.

From a few hours of advisory service to providing a fractional team of experts to suit your needs for a specific project or goal, we provide a flexible approach with no compromise on quality.

Speed

Flexibility

Clear cost

Artificial Intelligence

AI encompasses governance, strategy, implementation, adoption and daily tool use.

We work across these dimensions, helping organisations understand what matters to them and build practical capability at scale.

Amazon

Amazon's AI-driven algorithms shape discoverability and buying behaviour—rewarding those who know how to work with them.

Success demands a clear read on category dynamics, pricing, positioning and merchandising — plus the analytical capability to see what's working, and why.

Project Intelligence

Thinking of launching a new imprint, entering a new market, or making complex rights and commissioning decisions?

We help teams move fast while reducing risk with rapid, focused analytical and strategic support for specific publishing projects and ventures.

Commercial Strategy

Clear strategic direction rarely emerges fully formed.

We help you develop it—bringing data‑informed insight on market position, portfolio health, competition, and change into decisions about where to invest, what to build, and how to compete.

Data Foundations

Getting data in order isn't glamorous, but strong commercial decisions need reliable, accessible insight.

We help you unlock the data you already have — clean pipelines, unified systems, reliable reporting — so your teams can see what matters, trust the numbers, and act with confidence.

Training & Change

We provide practical, targeted training and the change management support that helps new skills and ways of working actually stick — documentation that endures, champions who carry it forward, and support that tapers as confidence grows.

Operational Development

Using light-touch business analysis, operational data, training and alignment across functions, we can help you identify where work gets stuck and redesign what's holding teams back.

Fractional Support

Senior-level support without the overhead.

From a few hours of advisory service to providing a fractional team of experts to suit your needs for a specific project or goal, we provide a flexible approach with no compromise on quality.

Artificial Intelligence

AI encompasses governance, strategy, implementation, adoption and daily tool use.

We work across these dimensions, helping organisations understand what matters to them and build practical capability at scale.

Amazon's COSMOS framework fundamentally shifts how products are discovered.  Its advanced capabilities now determine visibility and create new competitive advantages for those who optimise for its logic.

Competing here demands mastery of category dynamics, pricing, positioning, and merchandising—backed by analytics.

IDQ & Metadata

Competition analysis

Account management

Analytics

Project Insight

Launching a new imprint, entering a new market, or making complex rights and commissioning decisions?

We help teams move fast while reducing risk with rapid, focused analytical and strategic support for specific publishing projects and ventures.

Business Intelligence

Simulations

Capabiity mapping

Workflow Design

Commercial strategy

Clear strategic direction rarely emerges fully formed.

We help you develop it — bringing data-informed analysis of market position, portfolio health, competitive landscape and markets changes to the process of formulating where to invest, what to build, and how to compete.

Growth opportunity mapping

Scenario planning

Strategic narrative

Data Foundations

Getting your data in order isn't glamorous, but it’s essential.

We can help you build the foundations for accessing and understanding the data you already have — clean pipelines, unified systems, accurate results — so teams can see what matters, trust the numbers, and act with confidence.

Scalable architectures

Pipeline design

Normalisation

Reporting

Performance Optimisations

Publishers make decisions that shape performance every day. The opportunity is to make them with stronger data, clearer signals, and models that reflect real market dynamics.

We help embed that capability into everyday practice, so decisions consistently land better—reducing risk and improving results.

Pricing

Print

Acquisition

Terms

Operational Development

Bring flow to your organisation.

Workflows calcify: information gets trapped in silos, decision-making slows, bottlenecks multiply.

Using light-touch analysis, operational data, and cross-functional alignment, we help you redesign what's holding teams back.

Productivity analysis

Process mining

Skill gap analysis

Monitoring

Training & Change

We provide training, change management, documentation that endures, and champions who carry it forward—tapering support as confidence grows.

Our goal is always to move the business forward through knowledge exchange, not dependency.

AI and Data

Amazon

Commercial Skills

Continuous improvement

Fractional Support

From a few hours of advisory service to providing a fractional team of experts to suit your needs for a specific project or goal, we provide a flexible approach with no compromise on quality.

Speed

Flexibility

Clear cost

How we work.

How we work.

How we work.

(03 )

By listening
Understanding your specific context comes before recommendations. This grounds our approach in what matters most—your people, constraints, and competitive dynamics.
With cross-functional expertise
We bring skills from across technology, data, AI, editorial, sales, marketing, production, finance and HR. That breadth means we can move quickly, and deliver work relevant to the wider context and operational reality.
By valuing clarity
We avoid complexity and activity for its own sake. You get honesty, insight, and recommendations you can act on—without unnecessary cost.
Flexibly
We work embedded when that's valuable, but we're also comfortable taking on challenges independently and returning with solutions.
With Listening
Understanding your specific context comes before recommendations. This grounds our approach in what matters most—your people, constraints, and competitive dynamics.
With cross-functional expertise
We bring skills from across technology, data, AI, editorial, sales, marketing, production, finance and HR. That breadth means we can move quickly, and deliver work relevant to the wider context and operational reality.
Valuing clarity over complexity
We avoid complexity and activity for its own sake. You get honesty, insight, and recommendations you can act on—without unnecessary cost.
With Flexibilty
We avoid complexity and activity for its own sake. You get honesty, insight, and recommendations you can act on—without unnecessary cost.
Your needs first
Understanding your specific context comes before recommendations. This grounds our approach in what matters most—your people, constraints, and competitive dynamics.
Cross-functional expertise
We bring skills from across technology, data, AI, editorial, sales, marketing, production, finance and HR. That breadth means we can move quickly, and deliver work relevant to the wider context and operational reality.
Clarity over complexity
We avoid complexity and activity for its own sake. You get honesty, insight, and recommendations you can act on—without unnecessary cost.
Flexibly
We work embedded when that's valuable, but we're also comfortable taking on challenges independently and returning with solutions.

Process.

Process.

Process.

Process.

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No two engagements are the same. The process below is typical. The work rarely is.

No two engagements are the same. The process below is typical. The work rarely is.

No two engagements are the same. The process below is typical. The work rarely is.

1. Set-up

A deep dive into context to fully understand priorities and opportunities. But without filling your team's diary with meetings.

1. Set-up

A deep dive into context to fully understand priorities and opportunities. But without filling your team's diary with meetings.

1. Set-up

A deep dive into context to fully understand priorities and opportunities. But without filling your team's diary with meetings.

1. Set-up

A deep dive into context to fully understand priorities and opportunities. But without filling your team's diary with meetings.

2. Exploring

We channel our expertise to surface key assumptions and questions, then craft the right approach to address them.

2. Exploring

We channel our expertise to surface key assumptions and questions, then craft the right approach to address them.

2. Exploring

We channel our expertise to surface key assumptions and questions, then craft the right approach to address them.

3. Analysis & Insight

We deliver evidence and shape a clear narrative, with strategic implications, ready for decisions.q

3. Analysis & Insight

We deliver evidence and shape a clear narrative, with strategic implications, ready for decisions.q

3. Analysis & Insight

We deliver evidence and shape a clear narrative, with strategic implications, ready for decisions.

3. Insight

We deliver evidence and shape a clear narrative, with strategic implications, ready for decisions.q

4. Actions

Delivery of clear actions, practical tools, and the clarity teams can use right away.

4. Actions

Delivery of clear actions, practical tools, and the clarity teams can use right away.

4. Actions

Delivery of clear actions, practical tools, and the clarity teams can use right away.

5. Iteration

Optional but powerful. We help implement recommendations, design feedback loops to help land projects, and further refine direction.

5. Iteration

Optional but powerful. We help implement recommendations, design feedback loops to help land projects, and further refine direction.

5. Iteration

Optional but powerful. We help implement recommendations, design feedback loops to help land projects, and further refine direction.

Who we are.

Who we are.

Who we are.

Who we are.

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Partner

Jason Cooper

Jason is a consultant with deep roots in publishing. He has built new ventures from scratch, led digital transformation and AI programmes, and worked across every major function in the sector.

He brings a practical and hands-on approach supported by MBA training and deep expertise in data, AI, and publishing operations. A former board director at Faber & Faber and once literary editor at Picador, he's especially interested in where creative endeavour meets commercial and operational reality.

Partner

Tom Wraith


Tom is a senior data and AI specialist with extensive experience working across publishing, consultancy and the public sector. His work focuses on using data and AI to support better judgement, sharper prioritisation and more confident decision-making.

Previously a Senior Analytics Consultant at Capgemini and, latterly, Director of Data & Analytics at DK, Tom led data-driven sales optimisation and AI strategy, including building AI capability across the organisation. He has also advised government ministers and officials on data strategy.

Jason Cooper

Partner

Jason is a consultant with deep roots in publishing. He has built new ventures from scratch, led digital transformation and AI programmes, and worked across every major function in the sector.

He brings a practical and hands-on approach supported by MBA training and deep expertise in data, AI, and publishing operations. A former board director at Faber & Faber and once literary editor at Picador, he's especially interested in where creative endeavour meets commercial and operational reality.

Tim Wraith

Partner


Tom is a senior data and AI specialist with extensive experience working across publishing, consultancy and the public sector. His work focuses on using data and AI to support better judgement, sharper prioritisation and more confident decision-making.

Previously a Senior Analytics Consultant at Capgemini and, latterly, Director of Data & Analytics at DK, Tom led data-driven sales optimisation and AI strategy, including building AI capability across the organisation. He has also advised government ministers and officials on data strategy.

Jason Cooper

Partner

Jason is a consultant with deep roots in publishing. He has built new ventures from scratch, led digital transformation and AI programmes, and worked across every major function in the sector.

He brings a practical and hands-on approach supported by MBA training and deep expertise in data, AI, and publishing operations. A former board director at Faber & Faber and once literary editor at Picador, he's especially interested in where creative endeavour meets commercial and operational reality.

Tom Wraith

Partner

Tom is a senior data and AI specialist with extensive experience working across publishing, consultancy and the public sector. His work focuses on using data and AI to support better judgement, sharper prioritisation and more confident decision-making.

Previously a Senior Analytics Consultant at Capgemini and, latterly, Director of Data & Analytics at DK, Tom led data-driven sales optimisation and AI strategy, including building AI capability across the organisation. He has also advised government ministers and officials on data strategy.

Jason Cooper

Partner

Jason is a consultant with deep roots in publishing. He has built new ventures from scratch, led digital transformation and AI programmes, and worked across every major function in the sector.

He brings a practical and hands-on approach supported by MBA training and deep expertise in data, AI, and publishing operations. A former board director at Faber & Faber and once literary editor at Picador, he's especially interested in where creative endeavour meets commercial and operational reality.

Jason Cooper

Partner

Jason is a consultant with deep roots in publishing. He has built new ventures from scratch, led digital transformation and AI programmes, and worked across every major function in the sector.

He brings a practical and hands-on approach supported by MBA training and deep expertise in data, AI, and publishing operations. A former board director at Faber & Faber and once literary editor at Picador, he's especially interested in where creative endeavour meets commercial and operational reality.

Tom Wraith

Partner

Tom is a senior data and AI specialist with extensive experience working across publishing, consultancy and the public sector. His work focuses on using data and AI to support better judgement, sharper prioritisation and more confident decision-making.

Previously Senior Analytics Consultant at Capgemini and latterly Director of Data & Analytics at DK, Tom has led data-driven sales optimisation and AI strategy, including AI capability building across the whole organisation. He has also advised senior government ministers and officials on performance and data strategy.

Testimonials.

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Testimonials.

Testimonials.

Testimonials.

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“Tom’s overall approach, knowledge and team ethic are second to none. He worked on one of my projects for over 18 months. Great communicator, with excellent analytical skills and tooling knowledge. I can’t speak highly enough of Tom.”

Danny McLaughlin, Product Lead, Department of Work and Pensions

"An invaluable advisor on our digital strategy — delivering meticulous research and clear, brilliant reporting that's become essential as we plan our next growth phase."

Perminder Mann, CEO of Simon & Schuster International, formerly CEO of Bonnier

"Jason surfaced insights we were too close to see ourselves. Solid analysis, practical suggestions, and a genuinely strategic perspective on our publishing decisions. On time, on budget. Highly recommended."

Charlotte Duoyi Zhao, Founder, 'Women in Software Power List'


"Jason brings clear strategic thinking and innovative vision. Under his leadership, the company developed a strong reputation for digital innovation and breaking new ground with care and flair.”

Stephen Page, Faber & Faber

Projects.

Projects.

Projects.

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Insights & Annotations.

Insights & Annotations.

Insights & Annotations.

Insights & Annotations.